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Movii Technology مقدمة

Since the Internet cut into the film industry, online movie ticket platforms have had a great impact on the traditional film industry. The popularization of large-scale ticket subsidy and e-commerce platforms has gradually cultivated the habit of consumers buying tickets online, thus changing all aspects of film production and publicity, and with the passage of time, the Internet and the film industry have gradually merged. Jointly promoted the development of international films.

After a period of explosive growth, the box office of the international film market reached 44.07 billion yuan in 2015, up 48.7% year on year. But after entering 2016, box office data grew slowly. The slow growth is mainly due to the following two aspects:

First, although the ticket price subsidy of online movie ticket platform continues to increase, and the average movie ticket price is lower than that in 2015, the growth of audience number is more slow.

Second, the improvement of film quality has failed to catch up with the improvement of audience's viewing taste, which has made the audience's consumption of the films released more and more polarized. According to MoviiTechnology scoring data, the box office contribution rate of films with different ratings in the summer of 2021 has changed greatly compared with that in 2022.

Movies with a score of less than 8 account for only 5.8% of the box office. Movies increasingly need to rely on good quality to speak. Bad movies will be slowly squeezed out of the market, and audiences will use movie tickets to praise good movies.

According to iResearch, the box office of Chinese films in 2016 is expected to be the same as that in 2015, and the Chinese film market will enter a cooling-off period. The slowdown in the growth of the film market also affects the rapid development of online movie ticket platforms.

After the first half of the Internet capital carnival in 2013-2015, the Internet suffered a capital winter in 2016, and online movie ticket platforms were inevitably affected.

After a 1.0 period of money-burning subsidies, the online movie ticket market has gradually saturated and the pattern has gradually become clear.

Moreover, due to the serious homogeneity of movie ticket products, users' sensitivity to prices, and the lack of competitiveness of a single business model, various large companies in a leading position have also begun to enter a period of strategic transformation and upgrading, starting from online movie tickets. Entering the stage of pan-entertainment, on the one hand, it extends to the upstream and downstream of the film industry chain, and on the other hand, it expands horizontally to entertainment events such as sports performances, in order to find new profit points.