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Principles of Marketing App:

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Chapter 1: Analyzing business markets quiz

Chapter 2: Analyzing consumer markets quiz

Chapter 3: Collecting information and forecasting demand quiz

Chapter 4: Competitive dynamics quiz

Chapter 5: Conducting marketing research quiz

Chapter 6: Crafting brand positioning quiz

Chapter 7: Creating brand equity quiz

Chapter 8: Creating long-term loyalty relationships quiz

Chapter 9: Designing and managing services quiz

Chapter 10: Developing marketing strategies and plans quiz

Chapter 11: Developing pricing strategies quiz

Chapter 12: Identifying market segments and targets quiz

Chapter 13: Integrated marketing channels quiz

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